Beyond the Mulatta
Haunted Hybridity in Advertising
Published on 27. March 2025
Book
Hardback
252 pages
978-90-04-69201-5 (ISBN)
Description
Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.
More details
Series
Language
English
Place of publication
Leiden
Netherlands
Target group
Professional and scholarly
College/higher education
Product notice
Laminated cover
Dimensions
Height: 235 mm
Width: 155 mm
Thickness: 16 mm
Weight
531 gr
ISBN-13
978-90-04-69201-5 (9789004692015)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Lenore Todd, Ph.D is a lecturer at Leiden University College in the Netherlands. This is her second monograph, the first being The Figure of the Other in 9/11 Literature: If You See Something, Say Something (2017).
Content
Acknowledgments
List of Figures
Introduction
Meet the Monsters
?1 Carefree
?2 Stereotypes
?3 Cuteness
?4 Ugly Stereotypes
?5 The Clone Collection
?6 Modern Girls
?7 Distorting Mirrors
?8 The Right Kind of Gaze
?9 Ghost in the Bottle
?10 Re-apparitions of Care
?11 Monstrous Work
?12 Female Trouble
?13 She Speaks!
1 Interrogating the Mulatta
Atlantic Currents
?1 A French Family Romance
?2 Bakerfixed
?3 The Machine of the Mulatta
?4 La Capresse
?5 Copper Skin
?6 All the Advantages
?7 The Red Race
?8 The Average Color
?9 Mammy vs Zombie
2 Capresse Industriel
Part of the Family
?1 Breakfast at the World's Fair
?2 The Triptych
?3 Servants in a Bottle
?4 Elodie en Not' Pays
?5 Fade to Black
3 Windward Gothic
The Woman in Madras
?1 Taming the Sublime
?2 Loitering Peasants
?3 Zombies: Disorder in the Night
?4 The Collection
?5 Serviceable Companionship
4 Dancing with Zombies on Screen
I Walked between Roles
?1 They Brought You to a Beautiful Place, Didn't They?
?2 Passing and Swing Time
?2 Vera Stark
5 Drained Pools and Cuddle Puddles
Millennial Disruption
?1 A Smiley Brand
?2 Battle of the Bodies
?3 Color Play
?4 Four Continents, Three Graces
?5 Real Clean
6 Just Act Natural
Mortgage Hour
?1 Naming, But Dodging
?2 Flickering of the Future
?3 Second Rate Empire Builders
?4 The Natural
?5 Poisonous Conduits of a New Picturesque
?6 Thinx
7 The Clone Before
Sensational Girls
?1 Colorblind
Conclusion
Slavish Imitation
Bibliography
Index
List of Figures
Introduction
Meet the Monsters
?1 Carefree
?2 Stereotypes
?3 Cuteness
?4 Ugly Stereotypes
?5 The Clone Collection
?6 Modern Girls
?7 Distorting Mirrors
?8 The Right Kind of Gaze
?9 Ghost in the Bottle
?10 Re-apparitions of Care
?11 Monstrous Work
?12 Female Trouble
?13 She Speaks!
1 Interrogating the Mulatta
Atlantic Currents
?1 A French Family Romance
?2 Bakerfixed
?3 The Machine of the Mulatta
?4 La Capresse
?5 Copper Skin
?6 All the Advantages
?7 The Red Race
?8 The Average Color
?9 Mammy vs Zombie
2 Capresse Industriel
Part of the Family
?1 Breakfast at the World's Fair
?2 The Triptych
?3 Servants in a Bottle
?4 Elodie en Not' Pays
?5 Fade to Black
3 Windward Gothic
The Woman in Madras
?1 Taming the Sublime
?2 Loitering Peasants
?3 Zombies: Disorder in the Night
?4 The Collection
?5 Serviceable Companionship
4 Dancing with Zombies on Screen
I Walked between Roles
?1 They Brought You to a Beautiful Place, Didn't They?
?2 Passing and Swing Time
?2 Vera Stark
5 Drained Pools and Cuddle Puddles
Millennial Disruption
?1 A Smiley Brand
?2 Battle of the Bodies
?3 Color Play
?4 Four Continents, Three Graces
?5 Real Clean
6 Just Act Natural
Mortgage Hour
?1 Naming, But Dodging
?2 Flickering of the Future
?3 Second Rate Empire Builders
?4 The Natural
?5 Poisonous Conduits of a New Picturesque
?6 Thinx
7 The Clone Before
Sensational Girls
?1 Colorblind
Conclusion
Slavish Imitation
Bibliography
Index