Re-made in Japan
Everyday Life and Consumer Taste in a Changing Society
Published on 23. September 1992
Book
Hardback
272 pages
978-0-300-05205-3 (ISBN)
Description
Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once-familiar practices (such as public bathing) have become exotic.
More details
Language
English
Place of publication
United States
Target group
College/higher education
Professional and scholarly
Illustrations
27 illustrations
Dimensions
Height: 162 mm
Width: 242 mm
Weight
550 gr
ISBN-13
978-0-300-05205-3 (9780300052053)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction - domesticating the west; the "Depaato" - merchandising the west while selling "Japaneseness"; "For Beautiful Human Life" - the use of English in Japan; tractors, TV, and telephones - reach out and touch someone in a Japanese village; the Japanese bath - extraordinarily ordinary; messages of western style in Japanese home magazines; reclaiming social and psychological space in a Japanese institution for the elderly; drinking etiquette in a changing beverage market; ordering in a Japanese French restaurant in Hawai'i; the aesthetics and politics of "Japanese" identity in the fashion industry; "Omiyage" - shopping behaviour among Japanese tourists in Hawai'i; "Bwana Mickey" - constructing cultural consumption at Tokyo Disneyland; paved play - rewriting culture with automobile; tango in Japan and the world economy of passion.