Marketing Fundamentals
Reaching Your Target Audience
Published on 31. March 2024
Book
Hardback
291 pages
978-1-77469-943-0 (ISBN)
Description
With a focus on understanding and engaging the right audience, this book provides invaluable insights, strategies, and practical tips for reaching your target market. From defining customer personas to crafting compelling messaging, the book covers it all. With real-life examples and case studies, readers will gain a deep understanding of how to identify and connect with their ideal customers. Whether you are a seasoned marketer or just starting out, Marketing Fundamentals is a must-read for anyone looking to maximize their marketing efforts and achieve business success. He offers valuable knowledge and insights into the world of tourism and hospitality education. This book provides a wealth of information, covering topics such as curriculum development, teaching methodologies, industry trends, and career opportunities.
More details
Language
English
Place of publication
Canada
Publishing group
Arcler Press
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Weight
272 gr
ISBN-13
978-1-77469-943-0 (9781774699430)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Prof. Sunil Kumar Tiwari is a professor and head at Awadhesh Pratap Singh University in Rewa, Madhya Pradesh. He has 16 years of experience in academia and administration. Prof. Tiwari holds a Ph.D. in Economics from Awadhesh Pratap Singh University. He has held various administrative positions, including Dean of Faculty and Executive Council Member. Prof. Tiwari has published books and articles in national and international journals. He has participated in conferences and presented on topics related to higher education and human resource development. He has consulting experience, including conducting management development programs. He has received awards and fellowships for his contributions to education and research. Prof. Tiwari has successfully guided 17 Ph.D. and 20 M.Phil. scholars. He has also visited Oxford University in London and the University of Malaya in Kuala Lumpur for academic purposes.
Content
Chapter 1 What is Marketing
Chapter 2 Consumer Buyer Behavior
Chapter 3 Marketing Segmentation, Targeting and Positioning
Chapter 4 Branding Operations
Chapter 5 Pricing Operations
Chapter 6 Promotion Operations
Chapter 7 Planning, Implementing, and Evaluating Marketing Strategies
Chapter 8 Marketing Budget
Chapter 9 Marketing Environment, Social Responsibilities, and Ethics
Chapter 10 Managing Marketing Relationships
Chapter 2 Consumer Buyer Behavior
Chapter 3 Marketing Segmentation, Targeting and Positioning
Chapter 4 Branding Operations
Chapter 5 Pricing Operations
Chapter 6 Promotion Operations
Chapter 7 Planning, Implementing, and Evaluating Marketing Strategies
Chapter 8 Marketing Budget
Chapter 9 Marketing Environment, Social Responsibilities, and Ethics
Chapter 10 Managing Marketing Relationships