Electronic Commerce
Strategies and Models for Business-to-Business Trading
1st Edition
Published on 28. October 1999
Book
Hardback
XX, 268 pages
978-0-471-72029-4 (ISBN)
Description
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
More details
Series
Edition
1., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 23.6 cm
Width: 15.8 cm
Thickness: 22 mm
Weight
530 gr
ISBN-13
978-0-471-72029-4 (9780471720294)
Schweitzer Classification
Person
Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.
Content
Key Features of Internet Electronic Commerce.
Business Models for Electronic Commerce.
Business-to-Business Electronic Commerce Cases.
Markets and Competition.
Marketing Strategies and Programmes.
Roadmap for Business-to-Business Electronic Commerce.
Bibliography.
Endnotes.
Subject Index.
Business Models for Electronic Commerce.
Business-to-Business Electronic Commerce Cases.
Markets and Competition.
Marketing Strategies and Programmes.
Roadmap for Business-to-Business Electronic Commerce.
Bibliography.
Endnotes.
Subject Index.