Manage the Message

Motivating people by means of written communication is not an inborn talent for most people, but involves skills which have to be learned. This book teaches how to work with others to get things done - which increasingly today involves persuasion rather than directive. Readers are shown how to manage the ways they use writing to deal with suppliers and customers, and how to enhance their job prospects by achieving objectives and helping colleagues achieve theirs. The book is based on a course given by the authors, showing how to develop the persuasive argument, not just present it. It also provides a checklist containing everything needed to think about when a communication is being planned.