Innovative Packaging Design for Fast Moving Consumer Goods
How well do we need to design to get consumer interest?
Published on 13. July 2010
Book
Paperback/Softback
64 pages
978-3-8383-5547-4 (ISBN)
Description
There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 5 mm
Weight
113 gr
ISBN-13
978-3-8383-5547-4 (9783838355474)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.