The Perfect Sale

Designed to help sales professionals become more successful by breaking the adversarial mould, this book suggests that the perfect sale is based on a long-term approach which results in the prospect becoming not only a loyal customer, but also an enthusiastic advocate of the seller's company and its products. It sets out to show how this can be achieved by focusing on quality and involving the buyer in a continuing sales process which - as a partnership rather than a duel - transforms "selling" into profitable business-building.