
The First-time Sales Manager
Jeremy G. Thorn(Author)
Management Books 2000 Ltd (Publisher)
Published on 23. January 2009
Book
Paperback/Softback
226 pages
978-1-85252-620-7 (ISBN)
Description
This is a completely revised and updated edition of the classic guide to sales management for the newly appointed sales manager. The book guides readers through the tricky transition from salesperson to sales manager, explaining what the new job involves, what a successful sales manager is expected to do, and how to do it. It provides step-by-step advice on all aspects of sales management, including recruitment, training, leadership, motivation, controls, reports and records, monitoring the competition and business planning. It also includes a review of marketing and strategic direction, including basic marketing principles, and a guide to pricing, product development, packaging, promotions, and exhibitions, and much, much more.
More details
Edition
Revised ed.
Language
English
Place of publication
Cirencester
United Kingdom
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 13 mm
Weight
400 gr
ISBN-13
978-1-85252-620-7 (9781852526207)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Jeremy Thorn was for many years Chairman of QED Consulting, specialising in strategy development and management training. Prior to QED, he developed his expertise in the UK and the USA, in international marketing consultancy, sales and marketing directorships and as MD of a multi-national engineering group. He is the author of several internationally published books on business.