Crafting and Executing Strategy
Text and Readings
14th Edition
Book
Paperback/Softback
640 pages
978-0-07-111204-8 (ISBN)
Description
This book has always included the most recent research in strategy in a way that students can understand and apply to business cases and problems. In addition, it offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." The coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-colour design, improved writing style and two new chapters on global and e-commerce strategy.
More details
Edition
14th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Adult education
Edition type
Revised edition
Dimensions
Height: 206 mm
Width: 206 mm
ISBN-13
978-0-07-111204-8 (9780071112048)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Thompson | Strickland III
Crafting and Executing Strategy - Text and Readings
Book
02/2001
12th Edition
McGraw-Hill Inc.,US
€47.03
Article exhausted; check for reprint
Persons
Content
Part I: Concepts and Techniques for Crafting and Executing Strategy. Section A: Introduction and Overview. Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy. Section B: Core Concepts and Analytical Tools. Chapter 3: Evaluating a Company's External Environment. Chapter 4: Evaluating a Company's Resources and Competitiveness. Section C: Crafting a Strategy. Chapter 5: The Five Generic Competitive Strategies - Which One to Employ? Chapter 6: Beyond Competitive Strategy - Other Important Strategy Choices/Options. Chapter 7: Strategies for Competing in Foreign Markets. Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations. Chapter 9: Diversification: Strategies for Managing a Group of Businesses. Chapter 10: Strategy, Ethics, and Social Responsibility. Section D: Executing the Strategy. Chapter 11: Building Resource Strengths and Organizational Capabilities. Chapter 12: Striving for Operating Excellence. Chapter 13: Corporate Culture and Leadership. Part II: Readings in Crafting and Executing Strategy. Section A: The Process of Crafting and Executing Strategy. Section B: Crafting Strategy in Single-Business Companies. Section C: Crafting Strategy in Diversified Companies. Section D: Implementing and Executing Strategy. Section E: Strategy, Ethics, Social Responsibility and Corporate Governance.