Crafting and Executing Strategy
Text and Readings
McGraw Hill Higher Education (Publisher)
15th Edition
Published on 1. July 2006
Book
Paperback/Softback
665 pages
978-0-07-110756-3 (ISBN)
More details
Edition
15th New edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
New edition
Illustrations
col. Illustrations
ISBN-13
978-0-07-110756-3 (9780071107563)
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Schweitzer Classification
Persons
Thompson's teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues. A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
Content
Part 1 Concepts and Techniques for Crafting and Executing Strategy Section A; Introduction and overview 1. What Is Strategy and Why Is It Important 2. The Managerial Process of Crafting and Executing Strategy Section B: Core Concepts and Analytical tools 3. Evaluating a Company's External Environment 4. Evaluating a Company's Resources and Competitive Position Section C: Crafting an Strategy 5. The Five Generic Competitive Strategies: Which One to Employ? 6. Supplement the Chosen Strategy: Other Important Strategy Choices 7. Competing in Foreign Markets 8. Tailoring Strategy to Fit Specific Industry and Company Situations 9. Diversification: Strategies for Managing a Group of Businesses 10. Strategy, Ethics, and Social Responsibility Section D: Executing the Strategy 11. Building and Organization Capable of Good Strategy Execution 12. Managing Internal Operations: Actions that Promote Better Strategy Execution 13. Corporate Culture and Leadership: Keys to Good Strategy Execution