Strategic Management
Concepts and Cases with Powerweb
12th Edition
Published on 31. March 2001
Book
Paperback/Softback
978-0-07-118139-6 (ISBN)
Description
This text aims to provide up-to-date conceptual coverage of strategic management. In the modern economy strategy discussion books need to include an Internet economy discussion to be complete. The book does just that and takes a look at strategies for competing in globalizing markets, and in response to readers' and reviewers' suggestions, the authors have edited the theoretical presentation to make it more concise and added more real-world examples throughout the text. The case line-up features a collection of dot.com/new economy companies such as America Online, WingspanBank.com, drkoop.com, EBay, CDNow, Dell, and competition in the electronic brokerage industry. The Instructor Presentation Manager CD-ROM is new to this edition. It allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements. Global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-US companies.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
More details
Series
Edition
12th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations, maps
Weight
450 gr
ISBN-13
978-0-07-118139-6 (9780071181396)
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Schweitzer Classification
Content
Concepts: the strategic management process - an overview; establishing company direction - developing a strategic vision, setting objectives, and crafting a strategy; industry and competitive analysis; evaluating company resources and competitive capabilities; strategy and competitive advantage; strategies for competing in globalizing markets; new business models and strategies for the Internet economy; tailoring strategy to fit specific industry and company situations; strategy and competitive advantage in diversified companies; evaluating the strategies of diversified companies; implementing and executing strategy - building resource capabilities and structuring the organization; implementing and executing strategy - budgets, policies, best practices, support systems, and rewards; implementing and executing strategy - culture and leadership. Appendix: a guide to case analysis. Cases: America Online; Daimler Chrysler merger (A); Daimler Chrysler merger (B); Guiseppe's Original Sausage Co.; the Chinese fireworks industry; competition in the automobile retailing industry; Dell Computer Corp in 2000; peapod and the online grocery industry; Cannondale and the mountain bike industry; competition in the retail brokerage industry; EBay; CDNow; Calloway Golf Co.; Drkoop.com; WingspanBank.com; Ben & Jerry's in Japan; Vina San Pedro; Campbell Soup Company; the Black and Decker Corp.; Robin Hood; Replacements, Ltd.; the Kimpton Hotel & Restaurant Group; Brithinee Electric; the Rococco New York Hotel; developing a global mindset at Johnson & Johnson; Motorola - ethical challenges in a multicultural environment; Levi Strauss & Co.