
Crafting and Executing Strategy: Text and Readings with Online Learning Center with Premium Content Card
McGraw-Hill Professional (Publisher)
14th Edition
Published on 16. August 2004
Book
Paperback/Softback
640 pages
978-0-07-302307-6 (ISBN)
More details
Edition
14th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Dimensions
Height: 254 mm
Width: 193 mm
Thickness: 21 mm
Weight
1143 gr
ISBN-13
978-0-07-302307-6 (9780073023076)
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Schweitzer Classification
Persons
Thompsons teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues.
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
Content
Part I: Concepts and Techniques for Crafting and Executing StrategyChapter 1: What Is Strategy and Why Is It Important?Chapter 2: The Managerial Process of Crafting and Executing StrategyChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources and CompetitivenessChapter 5: The Five Generic Competitive Strategies--Which One to Employ?Chapter 6: Beyond Competitive Strategy-Other Important Strategy Choices/OptionsChapter 7: Strategies for Competing in Foreign MarketsChapter 8: Tailoring Strategy to Fit Specific Industry and Company SituationsChapter 9: Diversification: Strategies for Managing a Group of BusinessesChapter 10: Strategy, Ethics, and Social ResponsibilityChapter 11: Building Resource Strengths and Organizational CapabilitiesChapter 12: Striving for Operating ExcellenceChapter 13: Corporate Culture and LeadershipPart II: Cases in Crafting and Executing Strategy