Crafting and Executing Strategy with OLC access card
15th Edition
Published on 16. July 2006
Book
978-0-07-327038-8 (ISBN)
Description
Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line--up that will spark student interest and generate lively classroom discussions. A truly appealing lineup of 33 diverse, timely, and thoughtfully-crafted cases complements the text presentation. Many cases involve high-profile companies, and all are framed around issues and circumstances tightly linked to the content of the 13 chapters, thus pushing students to apply the concepts and analytical tools they have read about. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
More details
Edition
15th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 40 mm
Weight
2032 gr
ISBN-13
978-0-07-327038-8 (9780073270388)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Arthur A. Thompson, Jr., earned his B.S and Ph.D. degrees in economics from The University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of The University of Alabama's College of Commerce and Business Administration for 24 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or co-authored five textbooks and six computer-based simulation exercises. His textbooks and strategy simulations have been used at well over 1,000 college and university campuses worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr.Thompson and his wife of 56 years have two daughters, two grandchildren, and a Yorkshire terrier.
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
Content
Part I: Concepts and Techniques for Crafting and Executing StrategySection A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important?Chapter 2: The Managerial Process of Crafting and Executing StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources and Competitive PositionSection C: Crafting a StrategyChapter 5: Five Generic Competitive Strategies--Which One to Employ?Chapter 6: Supplementing the Chosen Strategy: Other Important Strategy ChoicesChapter 7: Competing in Foreign MarketsChapter 8: Tailoring Strategy to Fit Specific Industry and Company SituationsChapter 9: Diversification: Strategies for Managing a Group of BusinessesChapter 10: Strategy, Ethics, and Social ResponsibilitySection D: Executing the StrategyChapter 11: Building Building an Organization Capable of Good Strategy ExecutionChapter 12: Managing Internal Operations: Actions That Promote Better Strategy ExecutionChapter 13: Corporate Culture and Leadership: Keys to Good Strategy ExecutionCases Section A: Crafting Strategy in Single-Business Companies 1. Whole Foods Market in 2006: Mission, Values, Strategy 2. Oliver's Market3. JetBlue Airways: Can It Survive in a Turbulent Industry?4. Competition in the Golf Equipment Industry5. Dell, Inc. in 2006: Can Rivals Beat Its Strategy?6. Competition in the MP3 Player Industry in 20057. Apple Computer8. Netflix versus Blockbuster versus Video-on-Demand9. easyCar.com10. Smithfield Foods' Vertical Integration Strategy: Harmful to the Environment?11. Zoe's Kitchen12. Krispy Kreme Doughnuts in 2006: Is A Turnaround Possible? 13. Kodak at the Crossroads: Making the Transition from Film-Based to Digital Technology14. Adam Aircraft15. KRCB Television and Radio: The Canary In The Coal Mine?16. Western States Insurance17. Ebay 18. Google in 2006: Can the Strategy Support the Lofty Stock Price?19. Copperfield Books20. Harley Davidson Section B: Crafting Strategy in Diversified Companies 21. Adidas-Salomon22. Procter & Gamble's Acquisition of Gillette Section C: Executing Strategy and Strategic Leadership 23. Robin Hood24. Dilemma at Devil's Den25. Wal-Mart Stores, Inc. in 2006-Sustaining Growth and Combating Critics26. Outback Steakhouse: The Quest for Excellence in Casual Dining27. Moses at the Red Sea 28. Implementing Strategic Change: Monica Ashley's Experience29. Starbucks Global Quest in 2006: Is the Best Yet to Come30. TDC-Sunrise Section D: Strategy, Ethics, and Social Responsibility 31. Merck and the Recall of Vioxx32. Kimpton Hotels: Balancing Strategy and Environmental Sustainability33. Monsanto and the Genetic Engineering of Agricultural Seeds