
Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD)
McGraw-Hill Professional (Publisher)
7th Edition
Published on 16. March 2002
Book
Mixed media product
978-0-07-282009-6 (ISBN)
Description
The Business Strategy Game is the #1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. The BSG helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Dimensions
Height: 274 mm
Width: 216 mm
Thickness: 5 mm
Weight
340 gr
ISBN-13
978-0-07-282009-6 (9780072820096)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Arthur A. Thompson, Jr., earned his B.S and Ph.D. degrees in economics from The University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of The University of Alabama's College of Commerce and Business Administration for 24 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or co-authored five textbooks and six computer-based simulation exercises. His textbooks and strategy simulations have been used at well over 1,000 college and university campuses worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr.Thompson and his wife of 56 years have two daughters, two grandchildren, and a Yorkshire terrier.
Greg Stappenbeck has worked with Art Thompson on Strat-Analyst, Strat-Tutor, and the Business Strategy Game. In addition to his studies in management and experience in programming, Greg has worked for a variety of companies as a consultant.
Greg Stappenbeck has worked with Art Thompson on Strat-Analyst, Strat-Tutor, and the Business Strategy Game. In addition to his studies in management and experience in programming, Greg has worked for a variety of companies as a consultant.
Content
Section 1: The Industry and CompanySection 2: Obtaining and Running the Company ProgramSection 3: Competition and Demand ForecastsSection 4: Plant OperationsSection 5: Warehouse and Shipping OperationsSection 6: Sales and Marketing OperationsSection 7: Financing Company OperationsSection 8: Scoring Reports, Analysis Options, and Strategic PlansSection 9: Decision Making: Recommended ProceduresAppendix: Planning and Analysis Forms