The Royal Mail Guide to Direct Mail
Published on 31. March 1996
Book
Paperback/Softback
224 pages
978-0-7506-2747-4 (ISBN)
Description
This guide takes the reader through each stage of producing a direct-mail campaign. It contains practical tips and advice, and is designed for use by executives planning a campaign for the first time, as well as those with more experience.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Illustrations
16 colour illustrations, glossary
Dimensions
Height: 216 mm
Width: 138 mm
Weight
505 gr
ISBN-13
978-0-7506-2747-4 (9780750627474)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Content
How to use the manual; direct-mail - its purpose and benefits; identifying your customers; understanding your customers; where are your prospects and how to reach them; mailing lists and how to use them; direct mail testing and measurement; building your own mailing lists; the importance of the offer; how to generate more business through good copywriting; direct mail and other advertizing methods; selecting suppliers and when to use them; how Royal Mail can help; campaign planning and control; how to keep on the right side of the law; best of current practice; practical examples.