
The Power of Value Selling
The Gold Standard to Drive Revenue and Create Customers for Life [Large Print 16 Pt Edition]
Julie Thomas(Author)
ReadHowYouWant (Publisher)
Published on 12. September 2024
Book
Paperback/Softback
336 pages
978-1-0387-0782-6 (ISBN)
Description
The Power of Value Selling offers a fresh perspective on how salespeople can adopt a customer-centric approach to reverse engineer how modern buyers want to buy. This field-honed guidebook enables sales professionals to become the trusted business advisors buyers crave in unpredictable environments. Julie Thomas provides an actionable guide to having better business conversations, the kind that build trust, forge human-to-human connections, and enable sellers to compete on value, not price. In fast-paced chapters, Thomas guides sales professionals through the concept of value in modern sales, creating winnable opportunities that result in premium pricing, making it easy for buyers to buy, selling to the C-suite, negotiating on value, and how to close more business, expand your footprint and generate renewal sales year after year. The result is a comprehensive guide to a simple yet powerful framework that will accelerate sales results regardless of your product, service, or industry. Whether you're a veteran or just starting your sales career, this book will help you Keep it Simple. Drive Results.
More details
Edition
Enlarged ed.
Language
English
Place of publication
Australia
Edition type
Large type / large print edition
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 20 mm
Weight
573 gr
ISBN-13
978-1-0387-0782-6 (9781038707826)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Julie Thomas is the President & CEO of ValueSelling Associates, a noted speaker, and consultant. Julie has personally consulted and trained in a wide variety of industries and corporations, including The Ken Blanchard Companies, ON24, Adobe, NCR, and PrimePay. She is a sought-after speaker at industry events such as the Selling Power Sales Leadership Conferences and the American Association of Inside Sales Professional, and a guest lecturer at both Babson University and the University of Michigan. Julie credits her mastery of the ValueSelling Framework for her meteoric rise through the ranks of sales leadership and takes pride in the fact that ValueSelling Associates is consistently honored as an award-winning Sales Training Service Provider.