The Marketing Digest
Key Articles from the "Quarterly Review of Marketing"
Published on 30. October 1989
Book
Paperback/Softback
436 pages
978-0-434-91992-5 (ISBN)
Description
This is a selection of 29 papers from previous issues of the "Quarterly Review of Marketing". The book is intended for all students and teachers of marketing, as well as professional practitioners, giving them valuable information in an easily accessible form.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
Illustrations
50 figures
Dimensions
Height: 234 mm
Width: 156 mm
Weight
646 gr
ISBN-13
978-0-434-91992-5 (9780434919925)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Michael Thomas | Norman E. Waite
Marketing Digest
Book
01/1988
Butterworth-Heinemann
€50.95
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