Excellence in Business Communication
United States Edition
9th Edition
Published on 22. July 2010
Book
Paperback/Softback
672 pages
978-0-13-610376-9 (ISBN)
Description
Learn Business Communication Skills By Example.
Excellent, effective, and practical business communication skills are necessary in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example.
The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today's social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that's redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps readers adapt their communication skills to this important new media.
Excellent, effective, and practical business communication skills are necessary in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example.
The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today's social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that's redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps readers adapt their communication skills to this important new media.
More details
Edition
9th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Adult education
Dimensions
Height: 276 mm
Width: 216 mm
Weight
1340 gr
ISBN-13
978-0-13-610376-9 (9780136103769)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
John V. Thill | Courtland L. Bovee
Excellence in Business Communication Plus MyBCommLab with Pearson eText -- Access Card Package
Book
11/2012
10th Edition
Prentice Hall
€146.85
Article is exhausted; no reprint
John V. Thill | Courtland L. Bovee
Excellence in Business Communication
Book
03/2012
10th Edition
Pearson
€144.83
Article exhausted; check for reprint
Previous edition
John V. Thill | Courtland L. Bovee
Excellence in Business Communication
Book
03/2008
8th Edition
Pearson
€79.22
Article exhausted; check for reprint
Persons
Courtland L. Bovee and John V. Thill have been leading textbook authors for more than
two decades, introducing millions of students to the fields of business and business communication.
Their award-winning texts are distinguished by proven pedagogical features,
extensive selections of contemporary case studies, hundreds of real-life examples, engaging
writing, thorough research, and a unique integration of print and electronic resources. Each
new edition reflects the authors' commitment to continuous refinement and improvement,
particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovee has 22 years of teaching experience at Grossmont College in San
Diego, where he has received teaching honors and was accorded that institution's C. Allen
Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has
worked with organizations ranging from Fortune 500 multinationals to entrepreneurial
start-ups. He formerly held positions with Pacific Bell and Texaco.
two decades, introducing millions of students to the fields of business and business communication.
Their award-winning texts are distinguished by proven pedagogical features,
extensive selections of contemporary case studies, hundreds of real-life examples, engaging
writing, thorough research, and a unique integration of print and electronic resources. Each
new edition reflects the authors' commitment to continuous refinement and improvement,
particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovee has 22 years of teaching experience at Grossmont College in San
Diego, where he has received teaching honors and was accorded that institution's C. Allen
Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has
worked with organizations ranging from Fortune 500 multinationals to entrepreneurial
start-ups. He formerly held positions with Pacific Bell and Texaco.
Content
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Resumes
Chapter 16: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction SymbolsVideo Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Brand, Organization, Name, and Website Index
Subject Index
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Resumes
Chapter 16: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction SymbolsVideo Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Brand, Organization, Name, and Website Index
Subject Index