Excellence in Business Communication with MyBCommLab, Global Edition
11th Edition
Published on 23. September 2014
Book
Mixed media product
978-1-292-06114-6 (ISBN)
Description
For undergraduate business communication courses
Learn Business Communication Skills by Example
Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.
Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.
Learn Business Communication Skills by Example
Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.
Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.
More details
Edition
11th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Adult education
Dimensions
Height: 275 mm
Width: 215 mm
Thickness: 26 mm
Weight
1481 gr
ISBN-13
978-1-292-06114-6 (9781292061146)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
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Content
I. Understanding the Foundations of Business Communication
1. Achieving Success Through Effective Business Communication
2. Mastering Team Skills and Interpersonal Communication
3. Communicating in a World of Diversity
II. Applying the Three-Step Writing Process
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
III. Crafting Brief Messages
7. Crafting Messages for Electronic and Social Media
8. Writing Routine and Positive Messages
9. Writing Negative Messages
10. Writing Persuasive Messages
IV. Preparing Reports and Oral Presentations
11. Planning Reports and Proposals
12. Writing Reports and Proposals
13. Completing Reports and Proposals
14. Designing and Delivering Oral and Online Presentations
V. Writing Employment Messages and Interviewing for Jobs
15. Building Careers and Writing Resumes
16. Applying and Interviewing for Employment
APPENDIX A. Format and Layout of Business Documents
APPENDIX B. Documentation of Report Sources
APPENDIX C. Correction Symbols
Handbook of Grammar, Mechanics, and Usage
1. Achieving Success Through Effective Business Communication
2. Mastering Team Skills and Interpersonal Communication
3. Communicating in a World of Diversity
II. Applying the Three-Step Writing Process
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
III. Crafting Brief Messages
7. Crafting Messages for Electronic and Social Media
8. Writing Routine and Positive Messages
9. Writing Negative Messages
10. Writing Persuasive Messages
IV. Preparing Reports and Oral Presentations
11. Planning Reports and Proposals
12. Writing Reports and Proposals
13. Completing Reports and Proposals
14. Designing and Delivering Oral and Online Presentations
V. Writing Employment Messages and Interviewing for Jobs
15. Building Careers and Writing Resumes
16. Applying and Interviewing for Employment
APPENDIX A. Format and Layout of Business Documents
APPENDIX B. Documentation of Report Sources
APPENDIX C. Correction Symbols
Handbook of Grammar, Mechanics, and Usage