Gender on Display
Identity and Representation in Popular Culture
Peter Lang Verlag
Will be published approx. on 28. September 2026
Book
Paperback/Softback
978-3-631-93596-5 (ISBN)
Description
Globalization of the Content: Critical Cases from Media, Communication, and Art in Turkey covers a comprehensive collection of research and studies that discover and question critical cases in media studies, primarily focusing on globalization, localization, and glocalization. Featuring a broad range of topics based on particular cases from Turkey, including content streaming, subscription-video-on-demand services, global audience interaction, global advertising issues, notfor- profit campaigns, the use of global databases in political campaigns, art news globally, the Turkish gaming industry, and glocalization, the globalization of the mobile game industry, the transformation of music, and particularly the auditory transformation of traditional music, this book is designed for scholars, researchers, and media professionals.
More details
Edition
New edition
Language
English
Place of publication
Bern
Switzerland
Target group
Professional and scholarly
Edition type
New edition
Dimensions
Height: 210 mm
Width: 148 mm
ISBN-13
978-3-631-93596-5 (9783631935965)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Tuna Tetik (Ph.D.) is an associate professor in the Film and Television Department and the Vice Dean of the Faculty of Communication at Bahcesehir University. He received his doctoral degree at Bahcesehir University, Cinema and Media Research Ph.D. program, and directed short films and a documentary that received international awards. His research interests are superheroes and comics, transmedia, film genres, video-on-demand services, and video games. He has edited several international books. Tetik is currently teaching several undergraduate courses on digital editing and film production, and graduate courses on screenwriting.
Ece Arihan (Ph.D.) is the Department Chair and assistant professor in the Visual Communication Design Department at Bahcesehir University. She earned her bachelor's degree at Isik University in Computer Engineering, a master's degree at the Academy of Art University in Animation and Visual Effects, and a doctoral degree at Bahcesehir University in Cinema and Media Research. She wrote and directed her own 3D animated short film, Never After, which won international awards. Moreover, Ece Arihan worked on 3D animated short films that were screened at international animated film festivals. Her interests include graphic design, filmmaking, animation studies, game development, and gender studies.
Ece Arihan (Ph.D.) is the Department Chair and assistant professor in the Visual Communication Design Department at Bahcesehir University. She earned her bachelor's degree at Isik University in Computer Engineering, a master's degree at the Academy of Art University in Animation and Visual Effects, and a doctoral degree at Bahcesehir University in Cinema and Media Research. She wrote and directed her own 3D animated short film, Never After, which won international awards. Moreover, Ece Arihan worked on 3D animated short films that were screened at international animated film festivals. Her interests include graphic design, filmmaking, animation studies, game development, and gender studies.
Content
Preface - Ways of Streaming in Turkey: A Structural Analysis of the BluTV Case and Discovery's Investment in the Turkish SVOD Service - The Interaction of the Global Audience Around Netflix Turkey Content on Social Media - Global Advertising Issues: Theory, Strategy, and Challenges - The Effects of Not- for- Profit Messages Targeting the Global Luxury Fashion Brands: An Experimental Research on Consumers' Purchase Intention - Glocalization in a Globalized World: Balancing Global Trends with Local Realities - A Discussion on the Use of Global Databases by Turkish Political Communication Actors and the Possible Effects of the Data Used on Political Campaigns in Turkey - Art News Without Borders - Glocalization in Turkish Gaming Industry - The Impact of Video Game Culture on the Globalization of the Mobile
Game Industry in Turkey: A Case Study of Peak - Globalizing the Local: Transformation and Re- Transformation of Music - The Sound of Globalization: World Music as the Audial Transformation of Folk Music in Turkey
Game Industry in Turkey: A Case Study of Peak - Globalizing the Local: Transformation and Re- Transformation of Music - The Sound of Globalization: World Music as the Audial Transformation of Folk Music in Turkey