Communicating Medical Science in the Digital Age
Culture, Knowledge, Expertise, Practices
1st Edition
Published on 14. March 2026
Book
Paperback/Softback
398 pages
978-1-0364-7043-2 (ISBN)
Description
The rapid development of the Internet and social media platforms has transformed the landscape of medical science communication where a variety of societal stakeholders, including the research academy, healthcare professionals, policymakers, and patients, increasingly turn to the readily usable functionalities of online information and knowledge platforms. This transformation has had a significant impact on digital communication within the medical academy and the healthcare sector as a whole. Opportunities are spawning an increasingly diverse digital ecosystem of less formal practices of medical scholarly communication on web and social media platforms (research blogs, tweets, newspaper articles, press interviews, ResearchGate, WikiPathways, info-graphics and video-abstracts), making the scientific process more democratic and responsive to societal needs and fostering 'open', rapid scientific communication between researchers, citizens, and other societal actors. This book brings together academics and practitioners from the area of linguistics and other fields to critically discuss and rethink emerging trends and variations in medical science communication models where culture, knowledge, expertise, and identity are played out, contributing to the discursive study of texts and genres that matter to internal and external processes and practices of medical science communication.
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Girolamo Tessuto | Stefania M. Maci | Michael J. Zerbe
Communicating Medical Science in the Digital Age
Culture, Knowledge, Expertise, Practices
Book
06/2025
Cambridge Scholars Publishing
€106.65
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Persons
Girolamo Tessuto is Full Professor of English, Linguistics and Translation at the Department of Precision Medicine at the University of Campania "Luigi Vanvitelli", Italy, where he is Director of CIRLaM (Centre for Interdisciplinary Research in Language and Medicine). His research interests in applied linguistics include (critical) discourse analysis of academic, professional and institutional genres in medical, healthcare and legal contexts; pragmatics; specialised translation; EAP and ESP theories and applications.
Stefania M. Maci (PhD, Lancaster University, UK) is Full Professor of English Language at the University of Bergamo, where she is the coordinator of the MA in Digital Humanities and Director of CERLIS (Research Centre on Specialized Languages). Her research is focussed on the study of the English language in academic and professional contexts, with particular regard to the analysis of tourism and medical discourses.
Michael J. Zerbe (PhD) teaches writing, editing, science fiction, and rhetoric at York College of Pennsylvania, USA. He won a Health Communications Fellowship to the National Cancer Institute, USA, in 1990, taught in Bulgaria in 2009 and in India in 2015.
Stefania M. Maci (PhD, Lancaster University, UK) is Full Professor of English Language at the University of Bergamo, where she is the coordinator of the MA in Digital Humanities and Director of CERLIS (Research Centre on Specialized Languages). Her research is focussed on the study of the English language in academic and professional contexts, with particular regard to the analysis of tourism and medical discourses.
Michael J. Zerbe (PhD) teaches writing, editing, science fiction, and rhetoric at York College of Pennsylvania, USA. He won a Health Communications Fellowship to the National Cancer Institute, USA, in 1990, taught in Bulgaria in 2009 and in India in 2015.