
Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)
Imperial College Press
2nd Edition
Will be published approx. on 11. June 2008
Book
Hardback
472 pages
978-1-86094-874-9 (ISBN)
Description
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 231 mm
Width: 157 mm
Thickness: 30 mm
Weight
794 gr
ISBN-13
978-1-86094-874-9 (9781860948749)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

George Tesar | Sibdas Ghosh | Steven W. Anderson
Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management
Book
02/2004
Imperial College Press
€86.20
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Persons
Editor
Umea Univ, Sweden & Univ Of Wisconsin-whitewater, Usa
Univ Of Wisconsin-whitewater, Usa
Dominican Univ Of California, Usa
Univ Of Wisconsin-whitewater, Usa
Content
Managing the Creative Process in a Cross-Functional Global Environment; Product Concept Development in a Competitive Marketplace; Business Analysis and Market Potential; Getting a Product from the Laboratory to the Market; Commercialization of New Technology.