Exploring Public Relations
Global Strategic Communication
4th Edition
Published on 11. April 2017
Book
Paperback/Softback
608 pages
978-1-292-11218-3 (ISBN)
Description
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
More details
Edition
4th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 265 mm
Width: 200 mm
Thickness: 20 mm
Weight
1143 gr
ISBN-13
978-1-292-11218-3 (9781292112183)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Ralph Tench | Stephen Waddington
Exploring Public Relations and Management Communication
Book
12/2020
5th Edition
Pearson Education Limited
€95.51
Shipment within 10-20 days
Persons
Ralph Tench is Professor of Communications Education at Leeds Beckett University
Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.
Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.
Content
1 Public relations origins: definitions and history
2 Public relations and media
3 Digital and social media
4 Public relations and democracy
5 Community and society: corporate social responsibility (CSR)
6 International and multicultural context of public relations
7 Role of the public relations practitioner
8 Public relations theories: an overview
9 Strategic public relations planning and management
10 Public relations program research and evaluation
11 Corporate image, reputation and identity
12 Public relations, propaganda and the psychology of persuasion
13 Public relations' professionalism and ethics
14 Media relations
15 Internal communication
16 Managing community involvement program
17 Issues management
18 Crisis public relations management
19 Public relations and the consumer
20 Business-to-business public relations
21 Public affairs
22 PR in the world of finance
23 Integrated marketing communications
24 Sponsorship and public relations
25 Corporate communication
26 Non-government organisations and pressure groups
27 Celebrity public relations
28 Strategic communication and social marketing in healthcare
29 What next? Future issues for public relations
2 Public relations and media
3 Digital and social media
4 Public relations and democracy
5 Community and society: corporate social responsibility (CSR)
6 International and multicultural context of public relations
7 Role of the public relations practitioner
8 Public relations theories: an overview
9 Strategic public relations planning and management
10 Public relations program research and evaluation
11 Corporate image, reputation and identity
12 Public relations, propaganda and the psychology of persuasion
13 Public relations' professionalism and ethics
14 Media relations
15 Internal communication
16 Managing community involvement program
17 Issues management
18 Crisis public relations management
19 Public relations and the consumer
20 Business-to-business public relations
21 Public affairs
22 PR in the world of finance
23 Integrated marketing communications
24 Sponsorship and public relations
25 Corporate communication
26 Non-government organisations and pressure groups
27 Celebrity public relations
28 Strategic communication and social marketing in healthcare
29 What next? Future issues for public relations