Sun Tzu on Management
The "Art of War" in Contemporary Business Strategy
Foo Check Teck(Author)
Butterworth-Heinemann (Publisher)
Published on 31. October 1995
Book
Paperback/Softback
325 pages
978-981-00-6799-1 (ISBN)
Description
This text is an approach to strategic management, relating relevant segments of the 2500 year-old "Art of War" by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on strategy are largely borne out in their research of strategy processes within major listed corporations in ASEAN. The book is relevant to world management now that China, where Sun Tzu continues to be greatly revered, is on its way to becoming the world's largest economy. It is aimed at general managers, corporate planners, researchers and academics.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
College/higher education
Dimensions
Height: 230 mm
Weight
535 gr
ISBN-13
978-981-00-6799-1 (9789810067991)
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Schweitzer Classification