ENTREPRENEURing

Congratulations! You are finally ready to answer your calling and chase your dream. It's time to start your own business.

If you are like most first-time entrepreneurs, you have the talent, desire and brilliant idea to launch your business, but you have no clue where to start or what to do. Well, you're not alone. I meet with first-time entrepreneurs every single week who feel the same way.

After years of advising people just like you, I decided to write this book and create Entrepreneuring School to teach first-time founders how to properly launch their businesses.

This book provides you with a step-by-step guide to launching your business.

Let me be clear... starting a business is simple, but building a successful business is not easy. It takes a marketable idea, a ton of hard work and loads of perseverance. That's why I call it "entrepreneuring." It's a verb-an action word. Being an entrepreneur is not about talking, hoping, or dreaming; it's about taking action.

Are you ready to take the action steps necessary to make your dream a reality?

We entrepreneurs are the creators, builders and doers. We are the problem solvers. We are innovators. We are the engine that powers the wheels of progress.

The good news is it doesn't take a special certification or degree or experience to become a successful entrepreneur. Millions and millions of other people have done it and you can too.

Case in point: Six years ago, after a successful twenty-year career in business at companies like The Coca-Cola Company and Victoria's Secret, I made the transition from employee to entrepreneur and, admittedly, I didn't know anything about entrepreneuring at the time. I learned how to launch and run a business by making mistakes... lots of them. This book and Entrepreneuring School were created to help you avoid the mistakes I made in order to successfully launch your business.

So, what's preventing you from launching your business?

For most people it's fear. Actually, two fears: Fear of failure and fear of the unknown. This book and Entrepreneuring School were created to help you mitigate the risks associated with starting and owning a business. Nothing is guaranteed, but following the appropriate steps outlined in this book will tip the odds in your favor.

And the point of laying out a step-by-step process is to teach you what to do in a series of easy-to-understand tasks. This book makes the unknown, known. Knowledge is power. Entrepreneuring is not so scary when you focus on the task at hand.

With that said, it's up to you to do the work. I can lay out the steps, but you have to turn these concepts into your reality. You're in charge. You are the boss.

Welcome to entrepreneuring!