Marketing in the Moment
The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Published on 29. July 2010
Book
Hardback
256 pages
978-0-13-708109-7 (ISBN)
Description
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
Capitalizing on the new "content marketing"
The megashift from blogging to microblogging--and what it means to you
A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of
Your Web marketing 360-degree review
Systematically optimizing everything you're already doing online
You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
Capitalizing on the new "content marketing"
The megashift from blogging to microblogging--and what it means to you
A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of
Your Web marketing 360-degree review
Systematically optimizing everything you're already doing online
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 207 mm
Width: 139 mm
Thickness: 21 mm
Weight
400 gr
ISBN-13
978-0-13-708109-7 (9780137081097)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Michael Tasner
Marketing in the Moment
The Digital Marketing Guide to Generating More Sales and Reaching Your Customers First
Book
01/2015
2nd Edition
Pearson FT Press
€37.13
Article is exhausted; no reprint
Person
Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.
The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.
Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.
The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.
Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.
Content
Introduction 1
Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7
Chapter 2 Are You Ready for Web 3.0 Marketing? 15
Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place 25
Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users 47
Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe 79
Chapter 6 Video Marketing: Taking Video to the Next Level 111
Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137
Chapter 8 Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact 151
Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces 157
Chapter 10 Web 3.0 Companies 183
Chapter 11 Your Action Plan: Putting It All Together and Taking Action 193
Conclusion The Art of Giving Back 207
Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7
Chapter 2 Are You Ready for Web 3.0 Marketing? 15
Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place 25
Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users 47
Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe 79
Chapter 6 Video Marketing: Taking Video to the Next Level 111
Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137
Chapter 8 Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact 151
Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces 157
Chapter 10 Web 3.0 Companies 183
Chapter 11 Your Action Plan: Putting It All Together and Taking Action 193
Conclusion The Art of Giving Back 207