Here Comes the Flood

Reviews / Votes

This book sheds light on the diverse aspects of the Korean wave and Korean media content, including K-dramas and K-pop. Through thought-provoking collaboration, this book is very comprehensive and clearly demonstrates how Korean media studies offer analytical and theoretical lenses through which audiences can interpret popular media forms and contents. The book will be of great interest to scholars and general readers interested in Korean studies, popular culture, and media studies. They will find much to stimulate their thinking in this book. -- Changhee Chun, University of Texas Arlington Ever since the notion of Hallyu, or Korean Wave, first emerged in the late 1990s, this phenomenon has continued to grow and generate massive cultural currency across the globe. Equally, the expanding academic focus on the transnational circulation of Korean popular culture and its widespread fandom has enlarged to include more scholars from diverse fields and disciplines. [This] anthology is a good followup and addition to preceding Hallyu collections. Here Comes the Flood offers well-documented information about existing scholarship and discussions as well as an intriguing range of down-to-earth perspectives on what the Korean Wave and its transnational fans are doing on multiple levels. Perhaps above all else, this book can function as a useful steppingstone that connects with other explorations into the nonconformist gender and sexual variances that are inspired by and interact with Korean popular culture. As such, Here Comes the Flood helps Hallyu fans and lay readers to obtain a comprehensive understanding of Hallyu's background and current popular standing and equips Hallyu scholars with a wider range of theoretical and methodological tools to examine the field. * Pacific Affairs *