The Routledge Companion to Critical Marketing
1st Edition
Published on 15. October 2018
Book
Hardback
512 pages
978-1-138-64140-2 (ISBN)
Description
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.
It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Reviews / Votes
This edited volume on Critical Marketing Studies is essential reading for all constituencies, including academics, marketing practitioners, consumers, and advocacy groups, that wish to fully understand the good, bad, and ugly of how exchange relationships manifest in most economies. Well-written, timely, and documented to the finest detail, the various authors put forth an excellent analysis and critique of a system that impacts all of humanity and its quality of life. Read it or face the consequences of continued ignorance!Ronald Paul Hill (Ph.D. in Business Administration from the University of Maryland) is a Visiting Professor of Marketing and holds a Dean's Excellence Faculty Fellowship at the Kogod School of Business, American University, USAThis book offers a foundational resource for critical work in marketing that goes beyond criticism to generate compelling new ideas, productive insights, and transformational paradigms. Close attention will cause readers to rethink their fundamental understanding of marketing.Jonathan Schroeder, William A. Kern Professor in Communications, Rochester Institute of Technology, New York, USA
There is a great need for more Critical Marketing Studies and this book brings together a thorough review of what has been done thus far. Inspiration abounds in these chapters and they will open the imagination and conscience to new problems that cry out for critical attention.Russell Belk, Distinguished Research Professor and Kraft Foods Canada Chair of Marketing, York University, Canada
Drawing on their vast collective knowledge, Tadajewski, Higgins, Denegri-Knott, and Varman skilfully help students and scholars understand the importance, trajectory, and scope of Critical Marketing Studies. This is the kind of companion I wish I'd had when I began my career. I can't recommend it highly enou
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
2 s/w Abbildungen, 1 s/w Photographie bzw. Rasterbild, 1 s/w Zeichnung, 8 s/w Tabellen
8 Tables, black and white; 1 Line drawings, black and white; 1 Halftones, black and white; 2 Illustrations, black and white
Dimensions
Height: 246 mm
Width: 174 mm
Weight
1100 gr
ISBN-13
978-1-138-64140-2 (9781138641402)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Mark Tadajewski | Matthew Higgins | Janice Denegri-Knott
The Routledge Companion to Critical Marketing
Book
approx. 03/2026
2nd Edition
Routledge
€316.50
Not yet published
Additional editions
Mark Tadajewski | Matthew Higgins | Janice Denegri-Knott
The Routledge Companion to Critical Marketing
Book
09/2020
1st Edition
Routledge
€87.60
Shipment within 15-20 days
Mark Tadajewski | Matthew Higgins | Janice Denegri-Knott
The Routledge Companion to Critical Marketing
E-Book
09/2018
1st Edition
Routledge
€79.49
Available for download
Mark Tadajewski | Matthew Higgins | Janice Denegri-Knott
The Routledge Companion to Critical Marketing
E-Book
09/2018
1st Edition
Routledge
€79.49
Available for download
Persons
Mark Tadajewski is Honorary Visiting Professor of Marketing at the University of York, UK.
Matthew Higgins is a Senior Lecturer in Marketing and Consumption at the University of Leicester, UK.
Janice Denegri-Knott is Principal Academic of Interactive Marketing at Bournemouth University, UK.
Rohit Varman is Professor of Marketing at the Indian Institute of Management, India.
Matthew Higgins is a Senior Lecturer in Marketing and Consumption at the University of Leicester, UK.
Janice Denegri-Knott is Principal Academic of Interactive Marketing at Bournemouth University, UK.
Rohit Varman is Professor of Marketing at the Indian Institute of Management, India.
Content
Chapter One: Introducing and Advancing Critical Marketing Studies (Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman). PART I: Exploring the Terrain of Critical Marketing Studies. Chapter Two: Postmodernism and Critical Marketing (Nikhilesh Dholakia and A. Fuat Firat). Chapter Three: Postcolonialism, Subalternity, and Critical Marketing (Rohit Varman). Chapter Four: Feminist Perspectives in Marketing: Past, Present, and Future (Pauline Maclaran and Olga Kravets). Chapter Five: Critical Social Marketing: Reflections, Introspections, and Future (Ross Gordon). Chapter Six: Critical Macromarketing, Sustainable Marketing, and Globalization (William E. Kilbourne). Chapter Seven: Critical Perspectives on Place Marketing (Massimo Giovanardi, Mihalis Kavaratzis, and Maria Lichrou). Chapter Eight: Critical Arts Marketing (Gretchen Larsen and Finola Kerrigan). Part II: Critical Marketing: Marketing Practices in Focus. Chapter Nine: Critical Studies of Marketing Work (Peter Svensson). Chapter Ten: The Cultural Turn in Lifestyle Research: Overview and Reflections (Gokcen Coskuner-Balli). Chapter Eleven: Advertising Practice and Critical Marketing (Chris Hackley). Chapter Twelve: Critical Reflections on the Marketing Concept and Consumer Sovereignty (Mark Tadajewski). Chapter Thirteen: Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric (Chris Miles). Chapter Fourteen: Metaphor and Relationship Marketing Discourse (Lisa O'Malley). Chapter Fifteen: Critical Perspectives on Ethical Consumption (Michal Carrington and Andreas Chatzidakis). Chapter Sixteen: Religious Critiques of the Market (Aliakbar Jafari). Part III: Rethinking Consumers and Markets: Critiques of Markets. Chapter Seventeen: Re-mapping Power for Critical Marketing and Consumer Research (Janice Denegri-Knott). Chapter Eighteen: Ideology and Critical Marketing Studies (Giana M. Eckhardt, Rohit Varman, and Nikhilesh Dholakia). Chapter Nineteen: Non-Western Cultures and Critical Marketing (OEzlem Sandikci Tuerkdogan). Chapter Twenty: Choice and Choicelessness in Consumer Practice (Ruby Roy Dholakia, A. Fuat Firat, and Nikhilesh Dholakia). Chapter Twenty-One: Managing Racial Stigma in Consumer Culture (David Crockett). Chapter Twenty-Two: Consumer Vulnerability: Critical Insights from Stories, Action Research and Visual Culture (Susan Dunnett, Kathy Hamilton, and Maria Piacentini). Chapter Twenty-Three: The Embodied Consumer (Maurice Patterson). Part IV: Critical Marketing: Marketing Practices in Focus. Chapter Twenty-Four: Critical Perspectives on Brand Management (Adam Arvidsson and Alex Giordano). Chapter Twenty-Five: Gender, Marketing, and Emotions: A Critical, Feminist Exploration of the Ideological Helix that Defines Our Working Worlds (Lorna Stevens). Chapter Twenty-Six: Biopolitical Marketing and the Commodification of Social Contexts (Detlev Zwick and Alan Bradshaw). Chapter Twenty-Seven: Exploitation and Emancipation (Bernard Cova and Bernard Paranque). Chapter Twenty-Eight: Political Economy Approaches to Transnational Commodity Markets: An Application to the Case of the Global Palm Oil Market (Martin Fougere). Chapter Twenty-Nine: Social Media, Big Data, and Critical Marketing (Christian Fuchs). Chapter Thirty: Marketing and the Production of Consumers' Objective Violence (Eduardo Andre Teixeira Ayrosa and Renata Couto de Azevedo de Oliveira).