Data Management

This textbook has been designed for MIS and MBA students on database management courses. Using organizational memory as a motivating feature, the book explores the critical impact of data on businesses and the importance of effective data management. It explains how databases are used and designed to manage data, but also discusses other management and storage technologies, including Hypertext, Groupware, and multimedia memory. The book's managerial orientation emphasizes why and how data is used in business, how organizations use databases to store and use data, and how to design and build a database.