The Strategy and Tactics of Pricing
International Edition
5th Edition
Published on 13. May 2010
Book
Paperback/Softback
352 pages
978-0-13-254613-3 (ISBN)
Description
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
More details
Edition
5th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 231 mm
Width: 208 mm
Thickness: 11 mm
Weight
370 gr
ISBN-13
978-0-13-254613-3 (9780132546133)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas Nagle | John Hogan | Joseph Zale
Strategy and Tactics of Pricing, The: Pearson New International Edition
New International Edition
Book
07/2013
5th Edition
Routledge
€90.55
Article exhausted; check for reprint
Previous edition
Thomas T. Nagle | John Hogan
The Strategy and Tactics of Pricing
A Guide to Growing More Profitably: International Edition
Book
11/2007
4th Edition
Pearson
Unfortunately, price unknown
No shipping information available
Content
Chapter 1: Strategic Pricing
Chapter 2: Value Creation
Chapter 3: Price Structure
Chapter 4: Price and Value Communication
Chapter 5: Pricing Policy
Chapter 6: Price Level
Chapter 7: Pricing Over the Product Life Cycle
Chapter 8: Pricing Strategy Implementation
Chapter 9: Costs
Chapter 10: Financial Analysis
Chapter 11: Competition
Chapter 12: Measurement of Price Sensitivity
Chapter 13: Ethics and the Law
Chapter 2: Value Creation
Chapter 3: Price Structure
Chapter 4: Price and Value Communication
Chapter 5: Pricing Policy
Chapter 6: Price Level
Chapter 7: Pricing Over the Product Life Cycle
Chapter 8: Pricing Strategy Implementation
Chapter 9: Costs
Chapter 10: Financial Analysis
Chapter 11: Competition
Chapter 12: Measurement of Price Sensitivity
Chapter 13: Ethics and the Law