Multimedia Tools for Managers

An overview of all the dramatic and strategic ways to use multimedia applications in a range of businesses and industries. It explains the technical requirements and major management issues involved with using multimedia for: workgroup computing; multimedia conferencing; marketing; customer services; corporate training; business presentations; healthcare delivery; information services; industrial applications; education; and public information. Readers should discover the competitive advantage of multimedia technology for each implementation, and learn how it developed. The book provides actual examples of presentations, a glossary of networking and communications terms, some multimedia configurations, and a list of vendors of multimedia products, complete with addresses and phone/fax numbers.