Creativity
Innovation 01.04
1st Edition
Published on 29. January 2002
Book
Paperback/Softback
118 pages
978-1-84112-318-9 (ISBN)
Description
Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff
Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim
Includes a glossary of key concepts and a comprehensive resources guide
Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim
Includes a glossary of key concepts and a comprehensive resources guide
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 174 mm
Width: 126 mm
Thickness: 10 mm
Weight
122 gr
ISBN-13
978-1-84112-318-9 (9781841123189)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
MICHEL SYRETT has written on business issues for a variety of publications including The Times, Sunday Times, Daily Telegraph, Asian Business and South China Business Post. He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong. Jean Lammiman has worked as a strategic HR practitioner for the International Stock Exchange, Rank Xerox and Grand Metropolitan as well as leading consultancy and research projects for Ambrosetti and the City University Business School.
Content
Introduction to Express Exec
Introduction to Creativity
What is Creativity?
The Evolution of Creativity as a Business Concept
The E-Dimension of Creativity
The Global Dimension
Creativity: The State of the Art
Creativity in Practice: Four Case Studies
Key Concepts and Thinkers
Resources
Ten Ways to Foster Creativity
Frequently Asked Questions (FAQs)
Index
Introduction to Creativity
What is Creativity?
The Evolution of Creativity as a Business Concept
The E-Dimension of Creativity
The Global Dimension
Creativity: The State of the Art
Creativity in Practice: Four Case Studies
Key Concepts and Thinkers
Resources
Ten Ways to Foster Creativity
Frequently Asked Questions (FAQs)
Index