The Information Market
Winning Customers and Markets with Technology
Published on 14. April 1987
Book
Hardback
348 pages
978-0-471-84557-7 (ISBN)
Description
The Information Weapon shows how companies in service industries (eg banking, financial services, health and medicine, insurance, transportation, travel and leisure, information management etc) can use information technology as a revenue generator. The book shows 67 information weapon strategies which readers can use in their own companies to exploit the competitive potential of information technology. Many case examples are included throughout the book.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations, index
Dimensions
Height: 250 mm
Width: 160 mm
Weight
709 gr
ISBN-13
978-0-471-84557-7 (9780471845577)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
The Information Weapon; The Emerging Chief Information Officer; Integrating Business and Information Planning; Information Weapon Systems; Technological Innovation; Information Services; Productivity; Information Resources Architecture; Centralized Information Resources; Decentralized Information Resources; Engines of Change.