
Frog: Form Follows Emotion (Cutting
Fay Sweet(Author)
Thames & Hudson Ltd (Publisher)
Published on 10. May 1999
Book
Hardback
64 pages
978-0-500-01917-7 (ISBN)
Description
"Form follows emotion" is the mantra of Frog's founder, Hartmut Essinger. The words are hardly unexpected from the man who was responsible for the Apple Mac's revolutionary user-friendly styling and was a leading light in the invention of curvy, "biomorphic" product design. Founded in Germany's Black Forest in 1969, Frog is now a creative global network designing products, corporate identities and new media for a vast range of international clients including Disney, Levis, Lufthansa and the San Francisco Museum of Modern Art. This work looks at the creative process behind a wide range of innovative and highly successful designs.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
150 colour illustrations
Weight
300 gr
ISBN-13
978-0-500-01917-7 (9780500019177)
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Schweitzer Classification