It's Not Bloody Rocket Science

How many books on leadership and personal effectiveness do you have on your shelf? Quite a few? Do they contain lots of ideas you have been meaning to try but haven't got round to yet? In fact, now we mention it, perhaps you don't recall those brilliant ideas all that precisely either... If so, don't worry - that's perfectly normal. And as for translating the theory into your real-life practice? Well, you certainly meant to, maybe even tried to, but couldn't see how to make it work in your particular organisation, workplace or life? Or perhaps you just couldn't find the time? Dulcie Shepherd Swanston spent over twenty years in leadership roles in pubs, restaurants and corporate offices before setting up a training company and becoming an executive coach, public speaker and writer. She has heard all the excuses and used many of them herself. In this book, she recaps the top ten pieces of science and research that her clients keep returning to, making them simple to understand and remember. More importantly, she shares the secrets of how to make them work for you and make them stick. In this second edition, including a foreword by Dr Iain Price, neuroscientist and founder of Think It Out Ltd, Swanston shares another bonus chapter on the small things we can do to help ourselves feel better every day and previews her next book about #The52Project, an endeavour started at the beginning of 2021 to help us all do the best we can for ourselves.