Design and Marketing

This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used, with guidelines and examples to demonstrate their effects. Projects for major design areas show how to put principles into practice, while specific case studies reveal how leading designers have tackled typical problems. Special emphasis has been placed on product identification and restyling.