kidfluence
Published on 16. August 2003
Book
Hardback
256 pages
978-0-07-141622-1 (ISBN)
Description
"Kidfluence" provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids, and manipulation versus fair business.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
30 charts, graphs and tables
Dimensions
Height: 236 mm
Width: 160 mm
Thickness: 22 mm
Weight
499 gr
ISBN-13
978-0-07-141622-1 (9780071416221)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Anne Sutherland is a strategeic planner and founder of Planning Ahead, a marketing consultancy. Over the past 15 years she has worked with many leading companies including Kellog's, Nabisco and Heinz. Beth Thompson is an award-winning journalist who has spent the last 20 years writing about family and health issues for numerous Canadian magazines and newspapers.