Key Concepts in International Business
Published on 15. March 2004
Book
Paperback/Softback
IX, 283 pages
978-1-4039-1534-4 (ISBN)
Description
Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.
More details
Series
Edition
2004
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 16 mm
Weight
373 gr
ISBN-13
978-1-4039-1534-4 (9781403915344)
DOI
10.1007/978-0-230-20466-9
Schweitzer Classification
Other editions
Additional editions
Jonathan Sutherland
Key Concepts in International Business
E-Book
03/2017
Bloomsbury Academic
€33.59
Available for download
Jonathan Sutherland
Key Concepts in International Business
E-Book
03/2017
1st Edition
Bloomsbury Academic
€36.49
Available for download
Person
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
Content
Contains over 500 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.