Business Strategy and Information Technology
Published on 4. April 1991
Book
Hardback
240 pages
978-0-415-04336-6 (ISBN)
Description
As more organizations invest in information technology, questions of strategy and strategic methods become a major consideration for business practice. How does the link between strategy and IT function? And what is the best way of exploiting information systems to achieve and sustain competitive advantage? This book addresses these questions. Exploring ways of using IT effectively, it draws on international research and practice to show how management information systems can be used to discover new commercial openings and how they can assist at all levels of organizational decision-making.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 216 mm
Width: 138 mm
Weight
440 gr
ISBN-13
978-0-415-04336-6 (9780415043366)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Frameworks: the meaning of strategic information technology, Ewan Sutherland; strategic analysis and information technology, Yves Morieux; political strategy and information technology, Bjarte Fryland. Part 2 Section and planning: linking information systems planning to business strategy, Arjen Wassenaar; why systems analysis methodologies fail to respond to strategic change, Robyn Chandler; the role of information systems in marketing success, Jo van Engelen; IT investment decisions - a UK perspective. Part 3 Implementation: examples and implications of strategic information systems, John Fripp; strategic applications of integrated information systems, Mark Ebers and Hans-Dieter Ganter; the shifting locus of control, Lynne Baxter and James McCalman. Part 4 Value added networks: strategic implications of inter-organizational information systems, Yannis Bakos; enriching the service, Marie-Christine Monnoyer and Jean Philippe; product innovation in telecommunications firms, Gillian Marcelle; investigating and forecasting for world freight markets, Nickolai Petkov and Filip Ivanov. Part 5 Conclusion: information technology - constraint or strategic resource?, Per Blinker and Andrea Pontiggia.