Creativity & Innovation for Business and Enterprise
1st Edition
Will be published approx. on 12. December 2026
Book
Paperback/Softback
296 pages
978-1-0362-1600-9 (ISBN)
Description
Unlock creative skills for enterprise, innovation and beyond.
This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation.
You will learn:
* The neuroscience, skills and practice behind creative thinking and how to enhance it.
* Strategies for leading creative teams and fostering innovative environments.
* The impact of creativity in social innovation and sustainable practices in modern organisations.
* The role of AI and creativity in business and enterprise.
Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.
This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation.
You will learn:
* The neuroscience, skills and practice behind creative thinking and how to enhance it.
* Strategies for leading creative teams and fostering innovative environments.
* The impact of creativity in social innovation and sustainable practices in modern organisations.
* The role of AI and creativity in business and enterprise.
Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Dimensions
Height: 242 mm
Width: 170 mm
Weight
343 gr
ISBN-13
978-1-0362-1600-9 (9781036216009)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Chapter 1 Introduction: In search of creativity and where it might be found
Chapter 2 Creative Theories: Mapping the terrain of human ingenuity
Chapter 3 The Creative Brain: From Neurons to New Ideas
Chapter 4 Creative Leaders: Framing questions, defying norms, enabling others
Chapter 5 Creative Groups: Harnessing diversity, dialogue, and emergence
Chapter 6 Social Innovation: The transformation of business beyond profit
Chapter 7 Business Innovation: Creativity, strategy, and the innovation process
Chapter 8 Creative Places: Where to find them and how to create them
Chapter 9 Creative Problem Solving: Reframing Challenges and Imagining Possibilities
Chapter 10 Sustainable Business: Creativity and the zero carbon world
Chapter 11 Artificial Intelligence and Creativity: Co-Creating the Future with Machines
Chapter 12 Imagining Otherwise: Creativity and innovation for a changing world
Chapter 2 Creative Theories: Mapping the terrain of human ingenuity
Chapter 3 The Creative Brain: From Neurons to New Ideas
Chapter 4 Creative Leaders: Framing questions, defying norms, enabling others
Chapter 5 Creative Groups: Harnessing diversity, dialogue, and emergence
Chapter 6 Social Innovation: The transformation of business beyond profit
Chapter 7 Business Innovation: Creativity, strategy, and the innovation process
Chapter 8 Creative Places: Where to find them and how to create them
Chapter 9 Creative Problem Solving: Reframing Challenges and Imagining Possibilities
Chapter 10 Sustainable Business: Creativity and the zero carbon world
Chapter 11 Artificial Intelligence and Creativity: Co-Creating the Future with Machines
Chapter 12 Imagining Otherwise: Creativity and innovation for a changing world