
Magazines
A Complete Guide to the Industry
Peter Lang Verlag
2nd Edition
Published on 4. July 2006
Book
Hardback
214 pages
978-0-8204-8835-6 (ISBN)
Description
Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
tables
Dimensions
Height: 236 mm
Width: 165 mm
Thickness: 17 mm
Weight
506 gr
ISBN-13
978-0-8204-8835-6 (9780820488356)
Schweitzer Classification
Other editions
Additional editions

Book
07/2006
Peter Lang Verlag
€36.55
Shipment within 7-9 days
Persons
The Authors: David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing: Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996).
Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.