Brochures

Containing a collection of brochures that have proved to be more difficult to nail than most, this volume collects pieces that have truly pushed designers' creativity and forced them to reach inside. Each brochure is shown with a succinct amount of copy discussing the essence of the book and the challenge of designing it. Each brochure is given one full spread and there are several shots showing the cover and interior alongside it. Unlike most books on brochures which either give no context or an abundant amount of not necessarily important information, this title provides the reader with a succinct but poignant bit of information which provides important context to the work and is short that a reader can process it quickly. The text is brief and organized into three sections: the challenge; the process; and the result. This format allows the reader to access the precise information they need immediately. There are approximately 90 brochures profiled and 8 of them have a redesign that features sidebars. These show the original and the new designs. The remainder of the content in new work, a third of which comes from outside North America.