The Foundations of Business
Published on 30. March 1999
Book
Paperback/Softback
250 pages
978-0-7021-4409-7 (ISBN)
Description
The business world is fast-paced, attractive and lucrative, but it can be difficult to understand. The Foundations of Business is a uniquely South African book that makes this exciting world accessible to those with no business background. It is a practical introduction to business that covers all the functional areas of business practice including human resource management, marketing and financial management and public relations.
More details
Language
English
Place of publication
Cape Town
South Africa
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-7021-4409-7 (9780702144097)
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Schweitzer Classification
Content
An introduction to business; the South African business; managing a business in South Africa; functional areas - human resources management; functional areas - marketing management and public relations; functional areas - financial management; functional areas - operations management; functional areas- purchasing management; writing a business plan; activity feedback.