
Marketing, from Scratch
The Inside Skinny
Kendall/Hunt Publishing Co ,U.S.
3rd Edition
Will be published approx. on 30. October 2021
Book
Paperback/Softback
277 pages
978-1-7924-7339-5 (ISBN)
Description
In some way, we are all trying to sell ourselves for the better.Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.Marketing from Scratch: The Inside Skinny integrates fourteen different marketing stories. All of these stories are split into modules. Each of the modules describe different core marketing principles. Most of the stories within the book are true, and all of them should be believed.The main takeaways from Marketing from Scratch: The Inside Skinny: - Marketing is everything.
- Marketing is everywhere.
- Everyone is a marketer.
- Everyone is a consumer.
- Marketing effects and affects everything and everyone.
- Marketing is everywhere.
- Everyone is a marketer.
- Everyone is a consumer.
- Marketing effects and affects everything and everyone.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Iowa
United States
Target group
College/higher education
Edition type
Revised edition
ISBN-13
978-1-7924-7339-5 (9781792473395)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
- Prologue
- Module 1 Fundamentals
- Module 2 Strategic-Level Planning
- Module 4 Environment
- Module 5 Research
- Module 6 Consumer Behavior
- Module 7 Segmentation, Targeting, and Positioning
- Module 8 Products, Services, and Product Life Cycles
- Module 9 New Product Development
- Module 10 Branding
- Module 11 Supply Chain Management
- Module 12 Pricing
- Module 13 Marketing Communication
- Module 14 Ethics and Social Responsibility
- Module 1 Fundamentals
- Module 2 Strategic-Level Planning
- Module 4 Environment
- Module 5 Research
- Module 6 Consumer Behavior
- Module 7 Segmentation, Targeting, and Positioning
- Module 8 Products, Services, and Product Life Cycles
- Module 9 New Product Development
- Module 10 Branding
- Module 11 Supply Chain Management
- Module 12 Pricing
- Module 13 Marketing Communication
- Module 14 Ethics and Social Responsibility