
Planet Google
How One Company Is Transforming Our Lives
Randall Stross(Author)
Atlantic Books (Publisher)
Will be published approx. on 1. May 2009
Book
Paperback/Softback
288 pages
978-1-84354-982-6 (ISBN)
Description
Google has a dream: to manage the entire world's information. The company wants to access every single bit of it it can - from news, to financial and historical data; from the content of books, films and TV, to a complete record of the Earth's surface; and most controversially, the statistics of our personal lives - from what we have been reading, to who we have been talking to, to what we have been buying and where. If information is power, then Google are a force to be reckoned with.
Google is almost evangelical in its belief that by realizing its vision it will be fulfilling the promise of computing, as envisioned by its founding developers. Others, however, are increasingly alarmed by the invasion of privacy that Google's vision might both entail and enable. With unprecedented access to the key players at Google HQ, Planet Google is a revelatory - and often alarming - behind-the-scenes investigation into Google's plans, and the implications of its mission for our future.
Google is almost evangelical in its belief that by realizing its vision it will be fulfilling the promise of computing, as envisioned by its founding developers. Others, however, are increasingly alarmed by the invasion of privacy that Google's vision might both entail and enable. With unprecedented access to the key players at Google HQ, Planet Google is a revelatory - and often alarming - behind-the-scenes investigation into Google's plans, and the implications of its mission for our future.
Reviews / Votes
"'Sharp-eyed... A restless examination of Google's strengths and weaknesses, and contradictions... The company that emerges from this book is a more rickety and interesting enterprise than non-geeks might imagine.' Guardian"More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 21 mm
Weight
274 gr
ISBN-13
978-1-84354-982-6 (9781843549826)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Randall E. Stross is one of the most respected reporters covering Silicon Valley. He is the New York Times columnist from the Valley, and teaches business history at San Jose State University. He is the author of several previous books, including The Microsoft Way, Steve Jobs and the NeXT Big Thing, and eBoys: The First Inside Account of Venture Capitalists at Work. He lives in Menlo Park, California.