The Microsoft Way
The Real Story Of How The Company Outsmarts Its Competition
Published on 18. August 1997
Book
Paperback/Softback
332 pages
978-0-201-32797-7 (ISBN)
Description
"An engaging look at Microsoft's success"- The San Francisco Chronicle
More details
Language
English
Place of publication
United States
Product notice
Paperback (UK-trade)
Dimensions
Height: 210 mm
Width: 136 mm
Thickness: 23 mm
Weight
367 gr
ISBN-13
978-0-201-32797-7 (9780201327977)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Randall E. Stross is a professor at San Jose State University, and a contributing writer for Fortune magazine. His analyses of the computer industries have also appeared in The New Republic and U.S. News & World Report. He is the author of six books, including Steve Jobs and the NeXT Big Thing and Bulls in the China Shop.
Content
* Camping with Henry and Bill Microsoft Basics * Sitting and Thinking * Smarts * The Model in Their Head The Home * Big Files * Britannica, Adieu * Pitching Consumers * David and Goliath The Highway * Preparations * PCs Versus TVs * Toll Road The Monopoly Game * The Last War Redux * The Home Front * Preemptive Attack * Afterword: Legacies