Getting Better Value from Marketing Investments: How to Integrate Market Models with Financial Forecasts
Book
Paperback/Softback
160 pages
978-0-273-65932-7 (ISBN)
More details
Series
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Professional Education
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-273-65932-7 (9780273659327)
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Schweitzer Classification