Strategic Management
Concepts and Cases
Published in November 1999
Book
Paperback/Softback
1056 pages
978-0-07-116789-5 (ISBN)
Description
Revised for the 11th edition, this text presents comprehensive coverage of the issues involved in strategic management together with an updated set of case studies. Global competition and management issues are integrated throughout the text.
More details
Edition
International 11 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations facsimiles, maps
Dimensions
Height: 230 mm
Weight
2090 gr
ISBN-13
978-0-07-116789-5 (9780071167895)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Part 1 The concepts and techniques of strategic management: the strategic management process - an overview; the three strategy-making tasks - developing a strategic vision, setting objectives, and crafting a strategy; industry and competitive analysis; evaluating company resources and competitive capabilities; strategy and competitive advantage; matching strategy to a company's situation; strategy and competitive advantage in diversified companies; evaluating the strategies of diversified companies; implementing strategy - building resource capabilities and structuring the organization; implementing strategy - budgets, policies, best practices, support; systems, and rewards; implementing strategy -culture and leadership. Part 2 Cases in strategic management.