Strategic Management
Concepts and Cases
Published on 1. November 1997
Book
Paperback/Softback
1000 pages
978-0-07-115577-9 (ISBN)
Description
This is a resource-based view of the firm, incorporating 17 case studies which reflect this emphasis. Case studies new to this edition cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies, and there is a guide to case analysis showing students how to approach case analysis. Also new to this edition is coverage of co-operative strategies, collaborative alliances and competing in "high velocity" market environments. The book includes company website addresses, with details on how to use the Internet and various online services.
More details
Edition
International 10 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
col. Illustrations, map
Dimensions
Height: 230 mm
Weight
1863 gr
ISBN-13
978-0-07-115577-9 (9780071155779)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
01/1996
McGraw-Hill Education (ISE Editions)
€29.70
Article exhausted; check for reprint
Persons
Content
Part 1: the concepts and techniques of strategic management. Part 2 Cases in strategic management: the manager as chief strategy-maker and strategy implementer; crafting strategy in single business companies; crafting strategy in diversified companies; implementing and executing strategy; strategy, ethics and social responsibility.