Marketing on the Internet
Principles of On-Line Marketing
Published on 8. March 1999
Book
Paperback/Softback
416 pages
978-0-13-010585-1 (ISBN)
Description
This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.
More details
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Dimensions
Height: 178 mm
Width: 235 mm
Thickness: 15 mm
Weight
588 gr
ISBN-13
978-0-13-010585-1 (9780130105851)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2002
3rd Edition
Routledge
€66.96
Article exhausted; check for reprint
Judy Strauss | Raymond Frost
E-Marketing
Book
10/2000
2nd Edition
Pearson
Unfortunately, price unknown
No shipping information available
Content
I. INTRODUCTION TO THE NET AND ITS USERS.Introduction.User Characteristics and Behavior.Online Research.II. PRINCIPLES OF ONLINE MARKETING.Net as Product.The Net as Marketing Distribution Channel (Transactional Medium).Marketing Communication on the Net.Relationship Marketing Through Online Strategies.III. CREATING A WEB SITE THAT WORKS.Site Design Principles.Building a Web Site and Enticing Users to Visit.Appendix.